Isabella Löwengrip: From Teen Blogger to Beauty Powerhouse

A Bold Beginning in Blogging

• Born on October 21, 1990, in Järfälla, Sweden, Isabella started her blog Blondinbella at the age of 14 in 2005. It soon became Sweden’s largest private blog, and by 2010, Blondinbella.se boasted over one million monthly visitors Википедия.
• Her early entry into the influencer space made her one of the Nordics’ first major voices in social media ВикипедияBBC.

Entrepreneur From the Start

• At just 16, she founded her first company, Bellme AB, and later became editor-in-chief of Egoboost Magazine and co-founder of the blogging network Spotlife ВикипедияMynewsdesk.
• Additional ventures included Economista AB (focusing on personal finance education) and fashion label Flattered Bonniers bokklubbMynewsdesk.

Building a Scandinavian Beauty Brand

• In 2012, Isabella and beauty journalist Pingis Hadenius launched Löwengrip Care & Color (LCC)—a skincare and haircare brand for sensitive skin, developed and produced in Sweden LöwengripBBC.
• LCC quickly became one of Sweden’s fastest-growing beauty brands, with sales reaching 35 million SEK in 2012 and 100 million SEK by 2019 BBCeversheds-sutherland.comMynewsdeskEhandel.se.

Strategic Exit and Continued Influence

• In early 2020, Isabella and Pingis sold Löwengrip Beauty AB to Nordic beauty conglomerate Dermanordic, while remaining brand ambassadors and retaining involvement eversheds-sutherland.comMynewsdeskasterixia.se.
• The deal marked a milestone: LCC had never taken external capital and was recognized for strong profitability and Swedish-made quality Mynewsdesk+1.

Media Presence & Public Influence

• Isabella expanded her presence to television—competing on Let’s Dance Sweden, interviewing celebrities at the MTV Video Music Awards, and hosting her own shows ВикипедияВикипедия.
• Her personal journey became public: she has been open about her divorce and mental health struggles, including breakdowns and hospital visits, which she candidly recounted in her memoir Isabella OmniBonniers bokklubbelle.se.

A Voice That Provokes Debate

• In a recent 2025 interview on the SVT talk show Skavlan & Sverige, Isabella stirred controversy by comparing sex addiction as an excuse to “electricity allergy”—challenging the notion of it being a valid explanation for infidelity OmniAftonbladet.

Quick Facts & Highlights